Branding • 2025
YEAR
ROLE
Brand Designer
TIMELINE
August - October
SKILLS
Logo Design
Branding
Packaging Design
OVERVIEW
Fully home made pizza with warmth
Ken’s Pizza Joint is a bold, modern take on the classic neighborhood pizzeria — a brand that fuses nostalgic comfort with contemporary design. The visual identity aims to capture the warmth of a freshly baked pizza while standing out with a playful, geometric aesthetic that feels unmistakably fresh.
The design direction celebrates retro diner vibes and Italian street energy, brought together through a vivid color palette of tomato red, cream beige, and oven-baked brown. The typography, inspired by chunky mid-century lettering, conveys friendliness and approachability while maintaining a strong visual punch.
The pizza slice motif within the logo doubles as an apostrophe — a simple but clever nod to both the product and personality of the brand. The checkerboard pattern at the top references old-school pizza boxes and Italian trattoria tablecloths, grounding the modern design in tradition.
The packaging design for Ken’s Pizza Joint extends the brand’s bold, retro-inspired identity into tactile form. Each piece — from pizza boxes to menus and takeaway sleeves — reinforces the visual rhythm of the brand through its checkerboard patterns, geometric type, and vibrant tomato-red base. The packaging feels both familiar and fresh, merging classic pizzeria nostalgia with a contemporary visual punch.
The pizza box serves as the centerpiece of the brand system — designed to look instantly recognizable from afar, with strong typographic hierarchy and a playful logo that doubles as a slice icon. The menu layout mirrors this same modular energy, featuring high-contrast visuals, dynamic composition, and bold section dividers that guide the eye effortlessly. Together, these elements create a cohesive, appetizing experience that elevates even a simple pizza night into a branded moment.
The logo for Ken’s Pizza Joint is the heart of the brand — bold, geometric, and instantly memorable. Its chunky, modular letterforms evoke the warmth and familiarity of vintage signage while maintaining a clean, modern aesthetic. The clever use of a pizza slice as an apostrophe adds a playful twist that reinforces both the name and the product in a single mark.
The branding system builds on this balance of nostalgia and modernity, creating a visual identity that feels both handcrafted and confident. From the checkered patterns and retro typography to the vibrant red-and-cream palette, every design choice reflects the joy, energy, and communal spirit of sharing a great pizza.
